Tag: Marketing

OAAN, MIPAN set to hold annual Health Walk

By Abimbola Mohammed The Outdoor Advertising Association of Nigeria (OAAN) in...

My over 20yrs in PR consulting is finally recognised by MARKETING EDGE Hall of Fame – John Ehiguese

By Abimbola Mohammed MARKETING EDGE, the foremost advertising and brand magazine,...

Nigeria Distilleries Limited marks 60th Anniversary

Reiterates mission to build brilliant African and global brands that inspire greatness,...

Anything that ignites consumers’ passion is something we are interested in – Sampson Oloche

By Felicia Nwosu Sampson Oloche, Portfolio Manager, International Premium Brands...

Disruptive leadership is a catalyst for development- Prof. Pat Utomi

By Oghale Mafuru Prof. Pat Utomi, Founder, Centre for Value in Leadership and...

Conversational marketing becomes the go-to for customer engagement

By Zion Rufus  As it currently sits, conversational marketing has become the...

La Casera and Gala: Brand war or romance 

By  Elizabeth Olagunju How about a throwback to St Valentine's day. Today may...

Steve Babaeko named a visiting Fellow at the University of Reading

Steve Babaeko, Founder and CEO of Nigeria's first pan-African Creative advertising...

Stakeholders laud MARKETING EDGE Hall of Fame

By Abimbola Mohammed Stakeholders in Nigeria’s Integrated Marketing Communication...

IMC experts list Indicators that will signal brands’ success in 2022

By Felicia Nwosu Repositioning for the new normal, brands are beginning to move...