Marketing

LIA announces 2022 Ambient and Activation, Print and Poster Jury

This year’s Ambient & Activation, Print, Poster and Billboard jury hails from...

Knowledge is the powerhouse for growth in IMC -Experts

By Oghale Mafuru There is no gainsaying that the Integrated Marketing Communications,...

FG tasks advertising sector on $2 billion revenue

By Zion Rufus Minister of Information and Culture, Alhaji Lai Mohammed has challenged...

MARKETING EDGE Publisher tasks admen on global competitiveness

By Felicia Nwosu Star FM101.5, the sister radio station to Muhri television,  Saturday...

Private sector-led economy dependent on virile and responsible governance

By Tunde Animasaun Nigeria’s transition from public to the private sector-led...

Nestle takes empowerment scheme to South-South

By Oghale Mafuru As part of its Corporate Social Responsibility initiative, Nestle...

MACK HACK 1.0 ends with call on reigniting disruptive marketing ideas

By Oghale Mafuru The maiden edition of the Mack Hack 1.0, a novel initiative...

ADVAN president tasks practitioners on enabling business environment

By Felicia Nwosu Osamede Uwubanwmen, the President of Advertisers Association...

Global PR industry recovers, grows by 10.6% in 2021

Following a 4% decline in 2020, the global Public Relations industry has grown by...

Cannes Lions, ANA open CMO Global Growth Council to the industry

Evolved from the Cannes Lions and ANA’s CMO Growth Council, the Global Growth Councils...