Tag: Marketing

Nielsen’s measurement crisis intensifies, advertisers seek alternative

By Zion Rufus Data analytics giant Nielsen once again finds itself under intense...

Meet MARKETING EDGE facilitator at Fireside Conversation- Mobolaji Caxton-Martins

Mobolaji Caxton-Martins is a seasoned brand and innovation management professional...

Meet MARKETING EDGE facilitator at Fireside Conversation – Ozoemena Mbanefo

Ozoemena Mbanefo is the founder of Nigeria’s foremost adschool of brands and marketing...

Meet MARKETING EDGE facilitator at Fireside Conversation – Oti Ukubeyinje

Oti Ukubeyinje is the President of Association of Digital Marketing Professionals...

Meet MARKETING EDGE facilitator at Fireside Conversation – Sherif Akinpelu

Sherif Lanre Akinpelu is the Strategy Lead, SPV Communication Solution (MTN Nigeria’s...

Meet MARKETING EDGE facilitator at Fireside Conversation – Lekan Otufodunrin

Lekan Otufodunrin is a media expert, journalist, as well as media career development...

Media experts caution practitioners against fake news

By Felica Nwosu The power of the media they say is so influential in shaping the...

Funke Nwankwo becomes APCON Fellow

Renowned marketer, Funke Nwankwo, has added an elevated professional status to her...

AAAN to hold AdCademy Masterclass for CEOs, senior executives in February

By Zion Rufus In collaboration with Henley Business School and AdCademy, Association...

Public relations has gone beyond press releases— Experts

By Zion Rufus For decades, press releases have been used to generate publicity...