Marketing

Trust is engine that drives client-agency relationship – experts

By Ibidunni Banjoko      The client-agency relationship revolves around trust...

WHO weighs in on targeted advertising, event sponsorship for alcohol marketing

By Zion Rufus The World Health Organisation (WHO) has challenged the use of “sophisticated”...

Guinness strengthens investment in Nigeria with modern headquarters

By Felicia Nwosu Legendary brewer, Guinness Nigeria Plc, a subsidiary of Diageo...

MARKETING EDGE on TV hosts Oyedeji this Wednesday

By Oghale Mafuru Foremost Advertising, Marketing, and brand-centric television...

Consumers spend more on wellness now than before – Eyo

By Felicia Nwosu Ekeno Eyo, Chief Operating Officer of Noah's Ark communications,...

NCC dispels subscribers’ fears over telcos’ 40% hike

By Felicia Nwosu The Nigerian Communications Commission (NCC) has dispelled subscribers'...

May & Baker announces dividend payment of N0.30 Kobo to shareholders

May & Baker Plc has announced a dividend payment of N0.30 kobo per 50 kobo ordinary...

NADDC plans vehicle financing scheme at single-digit interest rate

National Automotive Design and Development Council (NADDC) has announced plans to...

Health experts warn against consumption of Indomie noodles, suspend import

The Food and Drug Authority (FDA) in Rwanda has warned against the consumption of...

WhatsApp launches emoji reactions, 2GB file sharing

WhatsApp has introduced emoji reactions on its latest version and users can now send...