Tag: Marketing

Omnicom taps Kochenash as CEO, eCommerce

By Ibidunni Banjoko Global leader in marketing communications, Omnicom Group has...

Making the best of social media for brand advertising

By Henrietta Igbekea In the past few years, social media has grown from being...

Tyler Turnbull, Susan Credle to lead FCB as Murray bows out

As Carter Murray, current Global CEO, FCB, exits the company at the end of the month,...

Dentsu joins list of global brands quitting Russia

Dentsu, the Japanese international advertising and public relations holding company...

President Buhari approves reconstitution of NBC Board

Following the expiration of the tenure of the former Board of the Nigerian Broadcasting...

Consumers Value Broadcasting launches website to gauge and reward brands

By Ibidunni Banjoko In further celebration of the Global Consumer Protection Week...

IMC professionals urge members to embrace Health Walk

By Ibidunni Banjoko Professionals in the Integrated Marketing Communications (IMC)...

MTN re-branding story: An insider account

By  Elizabeth Olagunju Telecom Giant, MTN effectively communicated its transition...

MARKETING EDGE announces IMC Stakeholders Quarterly Virtual Summit

By Ibidunni Banjoko As the first quarter of 2022 draws to a close with so much...

Meet MARKETING EDGE Co-ordinator @ IMC Quarterly Virtual Summit – Agu

Emmanuel Agu is currently the Group Marketing Director, Jotna Nigeria Limited (The...