Tag: Marketing

How internet proliferation has contributed to growth of advertising market

The global internet advertising market which held a market size of USD 345.33 Million...

NIPR needs to improve on practice – Olabode

By Ibidunni Banjoko Raheem Olabode, Executive Director, CMC Connect, has said...

4 reasons empathy-based marketing needs to be applied in Nigeria

By Zion Rufus Customer-centricity, audience targeting, and building personalized...

Heineken’s Trophy Tour will create lifetime experience for young fans – Morgan

By Abimbola Mohammed Shade Morgan, the Corporate Affairs Director, Nigeria Breweries...

Agencies lack originality in marketing strategy – Ailemoh

By Felicia Nwosu One of the thought leaders in the Integrated Marketing Communications...

FirstBank shuffles operating hours nationwide

By Abimbola Mohammed First Bank of Nigeria Limited, Nigeria’s leading financial...

Heineken promotes gender equality with new “Cheers to All” campaign

By Ibidunni Banjoko Heineken, the major sponsor of UEFA Champions League football...

Heineken commences UEFA Trophy Tour in Lagos, Abuja with Seedorf

By Abimbola Mohammed Heineken, the renowned global premium beer brand, has begun...

Innovation is at the core of fast changes that abound – Tosin Adefeko

Tosin Adefeko is the Founder/ CEO of AT3 Resources Limited, a young but wave-making...

Airtel Nigeria reinforces tech inclusivity, launches Data Center

By Oghale Mafuru/ Felicia Nwosu Airtel Nigeria Limited, a leading telecommunication...