Tag: Marketing

Dubai Lynx announces jury members for the 2022 awards

Dubai Lynx, MENA’s Festival and Awards for creative excellence in branded communications,...

Adenike Adebola, others to lead 4th Boardroom Webinar Series

Marketing and Innovation Director of Guinness Nigeria, Adenike Adebola and a host...

Experts bemoan adulterated PMS’ impact on national brand perception

By Oghale Mafuru Coming on the heels of the current economic and social crisis...

MARKETING EDGE on TV hosts Dr. Akin Ogunbiyi on TVC News, DStv channel 418 on Wednesday @ 12:30pm

By Oghale Mafuru Foremost brand-centric, advertising, and marketing television...

Brands leverage St. Valentine’s Day celebration to deepen market penetration

By Felicia Nwosu With the aim to sustain the spirit of the valentine celebrations,...

Brands cling to first-party data as third-party cookies phase out- Ukubeyinje

By Oghale Mafuru To mitigate the challenges that accompanied the extinction of...

Coca-Cola Zero Sugar wears new look, improves taste

Coca-Cola Nigeria has released a new and improved recipe of Coca-Cola Zero Sugar....

GSK on course to spin off Consumer Healthcare business mid 2022

Research-based pharmaceutical and healthcare company, GlaxoSmithKline plc. has revealed...

FirstBank felicitates with Junior Achievement Nigeria on Nobel Peace Price nomination

In recognition of the giant strides and efforts by Junior Achievement Worldwide –...

How retailers are bringing the metaverse into the physical world

High-profile retailers are adding a digital layer to physical shopping, reimagining...