Marketing

NNPC intensifies efforts to promote gas sufficiency in Africa

By Felicia Nwosu To ensure an uninterrupted availability of petroleum product...

The Will to Win: The story of Biodun Shobanjo – a review

By Samuel Akinnuga It is good for the stories of people to be told. It is even better...

FirstBank emerges leader in media promotion

By Felicia Nwosu Nigeria's multinational bank and financial services company,...

Throwback Thursday: Vintage cars that rule Nigerian roads in the 70s, 80s

By Abimbola Mohammed Our memories of the 70s and 80s are filled with great music,...

Samsung partners with Razorfish for expansion on Discord

By Ibidunni Banjoko Samsung has entered into a strategic partnership with Razorfish,...

Brands must strategise beyond sales or be left behind – Adewunmi

By Felicia Nwosu Victoria Adewunmi, Managing Director of Watermark & Victoria,...

NIPCO Gas, Femadec partners for gas expansion

By Felicia Nwosu NiPCO Gas Limited, a subsidiary of NIPCO Plc., has partnered...

Mercedes recalls 1m cars over brake failure

By Felicia Nwosu German auto giant, Mercedes-Benz, has recalled nearly one million...

TotalEnergies launches campaign for methane emissions

By Ibidunni Banjoko In a bid to reduce methane emissions from its operations through...

Brands incorporating environmental responsibility for sustainable future

By Felicia Nwosu For every people-centric brand, sustainability remains the lifeline,...