Marketing

X3M Ideas expands creative frontiers in Africa, Middle East

By Felicia Nwosu As part of its efforts in recording a remarkable decade of growth,...

MARKETING EDGE on TV debuts on wap TV

By Zion Rufus In furtherance of its mission to continually serve Nigerians and...

Oyeyemi advises brands on int’nal expansion

By Oghale Mafuru As indigenous brands continue to aspire to global preeminence...

President Buhari backs name change, signs ARCON bill into law

By Oghale Mafuru  President Muhammadu Buhari has signed into law a bill seeking...

Exxon posts record-breaking $18b Q2 profit

Exxon Mobil Corp has declared its biggest quarterly profit today y reporting a second-quarter...

Lagos NIPR announces 9th stakeholders’ conference

Ibidunni Banjoko The premier branch of the Nigerian Institute of Public Relations...

Lagos holds Ehingbeti to upscale for sustainable economic growth

By Felicia Nwosu Plans are underway by the Lagos state government to hold yet...

Nigerian Marketing Awards debuts

To recognise and reward activities that go above and beyond, pushing the boundaries...

Experts weigh in on emotional engagement in B2B storytelling

By Zion Rufus The ability of a brand to incorporate emotional appeal into its...

PMG, Initiative grab Nike’s $1bn global media account

As part of its standard operating procedures to ensure it continues to have the best-in-class...