Tag: Marketing

AISOP is meant to regulate, not to strangulate – Dr. Fadolapo

By Abimbola Mohammed Dr. Olalekan Fadolapo, Registrar, Advertising Practitioners...

Research: Only 12% of CMOs are leveraging data-driven marketing

By Zion Rufus With CMOs under increased pressure to deliver results and increase...

GM Marketing attributes 2Sure success to disruptive marketing

By Oghale Mafuru Following the incredible success of the 2Sure brand since it...

Skit Store expands footprint with the opening of its seventh location

By Zion Rufus Skit Store, a one-stop shop for school, office, and lifestyle supplies,...

MARKETING EDGE on TV hosts Uwubanmwen this Wednesday

By Oghale Mafuru Foremost brand-centric, advertising, and marketing television...

Elon Musk’s Starlink set to disrupt telecom sector in Nigeria- IMC experts

By Oghale Mafuru Following the recent approval by the Nigerian Communications...

Global media adspend on track for 8% growth

Global advertising expenditure is forecast to grow 8.0% in 2022, according to Zenith’s...

Adopt customer-centric data to improve experience – Ogunseye

By Felicia Nwosu Ladi Ogunseye, the Chief Marketing Officer, Canary Point Corporate...

Stakeholders open fresh discussion on AISOP

By Ibidunni Banjoko Stakeholders in Nigeria’s Integrated Marketing Communications...

Adeduntan sustains winning streak, pioneers leadership in banking

Since his appointment as MD/CEO of First Bank of Nigeria Limited in 2016, Dr. Adesola...