Tag: Marketing

DAAR reels out expansion plans, moves to tackle inflationary pressures

By Zion Rufus Following the conclusion of its 14th AGM and presentation of Reports...

Cherry Eromosele becomes Executive Vice-President Marketing and Communication

By Oghale Mafuru Interswitch Group, leading integrated payments and digital company...

Escalating costs, dwindling adspend pose challenges for traditional media— Dokpesi

By Zion Rufus Chairman of DAAR Communications, Chief Raymond Dokpesi Jnr. has...

FirstBank launches single-digit loan for women-owned businesses

The FirstGem fund (FirstGem loan) is a single-digit loan scheme, exclusively designed...

Airtel launches Smartcash to drive financial inclusion

By Oghale Mafuru As part of efforts to consolidate initiatives to enhance financial...

Throwback Thursday: Carbonated soft drinks with nostalgic commercials  

By Abimbola Mohammed While the 70s, 80s, and 90s are long gone, the memories remain....

NNPC ready to wear new identity soon

By Felicia Nwosu The Nigerian National Petroleum Corporation (NNPC) has disclosed...

Incorporate storytelling in campaign messages – Odia

By Felicia Nwosu Jude Odia, Managing Director, Starcom Media Perspectives, has emphasised...

Loyalty crumbles as brands move from Shrinkflation to Skimpflation

By Zion Rufus Just when we thought price inflation, scarcity, and Shrinkflation...

Collaboration, panacea to successful deployment of 5G in Nigeria – NCC

By Felicia Nwosu As Nigerians wait in anticipation for the full roll out of the...