Marketing

Short-form video content, inclusive media planning takes center stage

By Zion Rufus Inclusive media planning, GenZ trends and highly engaging short-form...

UBA enters into contract with Renewvia on clean energy

By Felicia Nwosu In a bid to provide uninterrupted service, increase productivity...

First Bank, others emerge Best Performing Commercial Banks in Nigeria in 2022 – NBS

First Bank, First City Monument Bank (FCMB) and Fidelity Bank are the first three...

Agencies must equip their businesses with right talents – Adeleye

By Felicia Nwosu Detola Adeleye, Director, Human Resources, Connect Marketing Services,...

2023 will be a very interesting year for AI and Search- Martins

By Zion Rufus Where predictions of slow growth and recessionary pressures becloud...

Eyeconic Media sets Airtel Nigeria sailing for Christmas

The Out-of-Home (OOH) advertising industry is one of the fast-rising industries in...

Poll favours Musk’s outer as Twitter CEO

By Felicia Nwosu and Abimbola Mohammed Elon Musk, the new Chief Executive Officer...

Brand strategy should be responsive to different cultural nuances – Salami

By Felicia Nwosu Experiential expert and marketing strategist, Kehinde Salami, Group...

Dentsu Creative taps Izzard-Brown as UK Chief Strategy Officer

By Ibidunni Banjoko In a bid to establish itself as a driving force for modern...

PepsiCo to launch 100 Tesla Semis in 2023

To cut its environmental impact, PepsiCo, the global soda maker, said it is set to...