Marketing

MARKETING EDGE on TV hosts Onyemelukwe this Wednesday

By Oghale Mafuru Foremost brand-centric, marketing and advertising television...

UWG Chair advocates for Pan-Africanism to signpost local ad agencies globally

By Oghale Mafuru Against the backdrop of the rising concerns over the under-representation...

Heavy activities kick off at Lagos Trade Fair with Multi-nationals

  By Felicia Nwosu The 36th edition of the Lagos State International Trade...

Adekanmbi tasks professionals on AI, data for social impact

By Felicia Nwosu Bayo Adekanmbi, Chief Strategy, Partnership and Sustainability...

Twitter fires 50% of workforce via email in mass layoffs

By Zion Rufus In what seems to be a mass layoff, several Twitter employees have...

NACCIMA canvasses support for new Naira design

By Abimbola Mohammed The Nigerian Association of Chambers of Commerce, Industry,...

Marketing campaigns rarely happen in silos – Ajayi

By Ibidunni Banjoko John Ajayi, Publisher of MARKETING EDGE, Nigeria’s foremost...

Airtel ‘Esther’ campaign ranks most engaging campaign in Africa

By Ibidunni Banjoko  Airtel Nigeria’s professional campaign titled 'Esther' has...

WIMBIZ appoints new Board of Trustees, amplifies advocacy for gender equality

By Oghale Mafuru Women in Management, Business and Public Service, WIMBIZ, a leading...

Oyeyemi urges agencies to prioritize competence for global competitiveness

By Oghale Mafuru Against the backdrop of the recent emergence of Rishi Sunak as...