Marketing

Messi’s World Cup win is symbolic – Adedeji

By Abimbola Mohammed Tolulope Adedeji, Marketing and Executive Director for AB InBev,...

No hard and fast rule in strategic management

By Zion Rufus The first rule business marketers and entrepreneurs need to consider...

Experiential expert lists how brands can achieve customer-centricity in 2023

By Felicia Nwosu Hopewell Efese, Account Director, Connect Marketing Services, has...

Coca-Cola, Wonderland Lagos create Christmas experience for consumers

To create an unforgettable Christmas experience for consumers, Coca-Cola and Wonderland...

NIMN ratifies amendment Act for enactment 

By Oghale Mafuru  The National Institute of Marketing of Nigeria, NIMN is set...

How agencies can optimize opportunities in 2023 despite economic headwinds

By Oghale Mafuru As the year winds down, organisations are taking a retrospective...

BAT Kenya gets AWS accreditation

By Zion Rufus British American Tobacco Kenya plc (BAT Kenya) has been accredited...

Experts predict marketing trends in 2023

By Ibidunni Banjoko Experts in the Nigerian marketing communication space have predicted...

Throwback Thursday: Nostalgic Christmas TVC

By Abimbola Mohammed Christmas is an annual sacred Christian festival that commemorates...

Does your car insurance cover windshield damage?

No single "one policy" covers the cost of repairs for all the damages your car may...