Marketing

Managing media relationship in the social media era

By Henrietta Igbekea The introduction of social media platforms such as YouTube,...

Sunlight floats giant pack on Lagos Lagoon along 3rd Mainland Bridge

Commuters in Lagos are in for an experience of fun and captivating sight as Sunlight...

Adnek Food & Beverages unveils Dublin City Whiskey, Dublin City Gin

By Abimbola Mohammed Adnek Food & Beverages Limited has officially unveiled...

LIA 2022 Awards announced

After London International Awards' (LIA's) high caliber juries convened in Las Vegas...

Positioning for brand engagement after BBN

By Abimbola Mohammed The rise in reality TV stars and the personal brand they grow...

Important marketing secrets to learn from street food vendors

By Zion Rufus Across the world, street foods are attractions not only to locals,...

NB records 27% revenue growth in Q3 2022 amid cost challenge

By Ibidunni Banjoko The foremost brewing company in Nigeria, Nigerian Breweries...

Apple leads other US brands to 50% stake on Best Global Brands

By Tunde Animasaun Again, the tech giant, Apple has retained its position as the...

W+K’s Balarins return to London as CCOs

Celebrated creative leaders and married couple, Ana and Hermeti Balarin, are returning...

Marketers task companies to look inward, end sales and marketing blame game

By Zion Rufus  The long standing ‘blame game’ existing between a company...