Marketing

Mobil targets customers’ passion point at 2022 LITF

By Felicia Nwosu Mobil, the owner of Mobile branded lubricants in Nigeria, is...

Adspend will get further cut in 2023 – Oluwasona

By Felicia Nwosu Following a recent report by World Federation of Advertisers...

Erewa-Meggison joins MANEG as Vice Chairman

By Zion Rufus Odiri Erewa-Meggison, External Affairs Director, British American...

Tek Experts appoints Modupe Ogundare as Marketing Lead for Africa

As part of efforts to advance the positioning of tech talents across Africa, a leading...

How business leaders can tackle fraud, enhance customer experience

By Zion Rufus Aided by increase in technological innovation and digital adoption,...

FMCG companies lead eco-friendly initiatives in Nigeria

By Oghale Mafuru Sustainability is a hot topic and it occupies the front burner...

ADVAN partners with The SME Mall to deepen SME growth

Advertisers Association of Nigeria (ADVAN) has partnered with The SME Mall to host...

Adidas appoints the CEO of Puma as its head

By Ibidunni Banjoko In a bid to emerge from months of turbulence, Europe's largest...

Meta fires over 11,000 employees amidst revenue crisis

By Zion Rufus In a message to employees today, Facebook founder Mark Zuckerberg...

Buhari congratulates FBN on 40 Years of Cross-Border Banking in UK

President Muhammadu Buhari has congratulated the Board, Management, and Staff of...