Tag: Marketing

Mountain Dew reinvigorates classic slogan with fresh campaign

By Felicia Nwosu Mountain Dew has reenergized its iconic slogan, "Do The Dew,"...

Airtel Nigeria celebrates Ogunsanya’s impactful legacy

By Seun Johnson The leadership and friends of Airtel Nigeria recently gathered...

50 Years of legacy: Coleman’s story of succession plan, enduring impact

In this interview with the Managing Director of Coleman Technical Industries Limited,...

Creative Director, Jesu Oyingbo exits X3M Ideas

By Seun Johnson Anthony Eigbe, fondly known as Jesu Oyingbo has announced his...

World PR Day 2024: Lagos NIPR urges PR professionals to embrace change

By Ibidunni Banjoko As we commemorate another World PR Day on July 16, 2024, the...

Expert highlights role of PR in shaping brand image, driving business success

By Seun Johnson Chineze Amanfo, a public relations expert has emphasized the crucial...

Paris Olympics: A golden opportunity for brand, marketing innovation

By Ralph Tathagata All eyes are on the forthcoming 2024 Paris Olympic and Paralympic...

Pernod Ricard entrusts $120 Million EMEA media account to Carat

By Felicia Nwosu Pernod Ricard, a major player in the spirits and wines industry,...

BUA Group appoints Oyeleke as Media and PR Manager

By Seun Johnson In an exciting career move, Sodiq Oyeleke has joined BUA Group...

Nollywood’s ‘Lakatabu’ earns N126m at Cinema in four weeks

By Seun Johnson In a space of four weeks, the ticket sales of Nollywood...