Marketing

Global brands that tapped into Pele’s prowess to build equity

By Felicia Nwosu Over the years and across the globe, brand endorsement by popular...

Nigeria’s digital economy sector generates 594% revenue – NGRP

By Abimbola Mohammed The office of the presidency @NGRPresident has on twitter announced...

WFA appoints Patilinet as new Insight Forum Chair

By Felicia Nwosu Global apex advertising body, World Federation of Advertisers...

Metaverse ecosystem will birth new era of content creation- Hatibaruah

By Zion Rufus  Expected to surpass the value of $678.80 billion by 2030, content...

Yemisi Obadina becomes Visa’s Marketing Manager, West Africa

By Oghale Mafuru Visa, a leading digital payment platform has appointed Yemisi...

Insight Redefini marks 43rd anniversary, encourages collective creative work

Redefini, West Africa’s leading integrated marketing communications group, as well...

Tastee Fried Chicken drives hygiene awareness in Lagos

By Ibidunni Banjoko Tastee Fried Chicken, one of the leading Quick Service Restaurants...

EXMAN optimistic for 2023 

  By Oghale Mafuru As practitioners in the Integrated Marketing Communications...

Impact of election on adspend over-rated -Oyeyemi

By Oghale Mafuru As the 2023 general election gathers momentum, Kolawole Oyeyemi,...

CNN ranks Lagos as one of the best 20 destinations to celebrate New Year’s Eve

By Abimbola Mohammed CNN.com has ranked Lagos State in Nigeria as one of the best...