Marketing

Digital is changing the game on traditional marketing – Akingbala

By Ibidunni Banjoko Omobolanle Akingbala, Head of Brands &Strategic Partnerships,...

Advertising regulator approved over seven thousand adverts in 2022

By Oghale Mafuru In furtherance of its mandate to ensure strict adherence to the...

Nigeria e-commerce projected at $9.02bn in 2023

By Oghale Mafuru Latest industry report has revealed that the e-commerce sector...

Unilever taps Hein as new CEO

 By Ibidunni Banjoko Following an extensive, global search process, Unilever...

2023: How MMM is working for Tinubu

By Ali Smarts A survey has just revealed that the MMM is working for Asiwaju Bola...

Philips tasks PRCAN on innovation at 2023 Annual Economic Outlook

By Ibidunni Banjoko Renowned industrial economist, Mr. Foluso Phillips, Chairman,...

Ogunseye calls for rethinking of business models in fast-paced world

By Felicia Nwosu Israel Ogunseye, Head of Marketing at Kobobid, and one of the brilliant...

Strategy fails because brands don’t pay attention to culture – Mohammed

By Abimbola Mohammed Oladipupo Mohammed, Manager, Brands Marketing & Communications...

Itua tasks MARKETING EDGE on technology utilisation

By Felicia Nwosu Exploring pathways that can help organisations deliver maximum...

Lexus boss to take over Toyota as founder’s grandson steps down

By Ibidunni Banjoko In a bid to have a fresh start, Koji Sato, Lexus chief, will...