Marketing

NBC to sanction broadcast stations over inciting comments by guests

By Felicia Nwosu The National Broadcasting Commission (NBC) has frowned at the ongoing...

Be appealing and dynamic to GenZ, strategists urge brands

By Abimbola Mohammed Aditi Mishra, CEO, Lodestar UM, and Kulanath Kaushik from Lodestar...

El Pollo Loco appoints Omnicom’s Organic as new agency

By Felicia Nwosu AOR Organic, Omnicom's ad agency, has been appointed as El Pollo...

MARKETING EDGE on TV hosts Itua today

By Oghale Mafuru Foremost Marketing and advertising television program, MARKETING...

Pfizer kicks off $1.5bn full agency review

By Felicia Nwosu Pharma giant Pfizer has kicked off a $1.5 B worth full agency...

Nigerians overpay on internet data – global study

By Abimbola Mohammed A global report has shown that Nigerians pay more than other...

Musk on course to launch OpenAI competition following criticism

By Zion Rufus Elon Musk, Tesla CEO and SpaceX founder, is reportedly in talks...

Edelman appoints Vaught, Ex-Twitter Head to lead Influencer Marketing

By Ibidunni Banjoko Edelman, a global communication firm, has appointed Tyler Vaught,...

Success of Neobanks now hinge on AI-powered banking model- Report

By Zion Rufus Enabled by increase in consumer demand, Neobanks have successfully...

Media strategy tilts towards brand awareness – Andrea

By Abimbola Mohammed Andrea Kwiatex, Strategic Partnership Manager, Goodway group,...