Tag: Marketing

Humanise your brands to foster connections, George-Taylor charges custodians

2 minutes read |
Published 6 months ago

By Abimbola Mohammed Tokunboh George-Taylor, founder and CEO of SKOT Communication,...

LinkedIn partners to elevate advertisers’ confidence in video campaigns

2 minutes read |
Published 6 months ago

By Felicia Nwosu LinkedIn has announced a strategic expansion of its media quality...

Nigeria introduces progressive VAT reform as luxury goods face 15% tax

2 minutes read |
Published 6 months ago

By Felicia Nwosu Nigeria's Minister of Finance, Wale Edun, has announced a significant...

Airtel Africa records after-tax profit of $79 million

2 minutes read |
Published 6 months ago

By Ralph Tathagata With the help of an exceptional tax gain of $80 million, Airtel...

Kikelomo Atanda Owo Abati launches Third Book, Encounters: Governance, Policy, & Society featuring prominent Nigerian leaders

3 minutes read |
Published 6 months ago

Renowned media entrepreneur, journalist, established corporate entrepreneur and author...

MARKETING EDGE ONTV hosts Popoola this Wednesday

2 minutes read |
Published 6 months ago

By Felicia Nwosu Pharm. Ade Popoola, Group Managing Director of Reals Pharmaceutical...

PHD appoints Tambyrajah as Global Chief Experience Officer

1 minute read |
Published 6 months ago

By Abimbola Mohammed PHD has named Rohan Tambyrajah its first Global...

Nigeria’s PR faces hurdles of public trust amid quackery – Ali-Balogun

3 minutes read |
Published 6 months ago

By Felicia Nwosu Nkechi Ali-Balogun, Principal Consultant at NECCI CONSULTING,...

Advertisers estimate 33% increase in ROI amid shaky confidence

3 minutes read |
Published 6 months ago

By Felicia Nwosu A recent report from Advertiser Perceptions and Claravine reveals...

Mountain Dew unveils new identity to embrace its root, heritage

2 minutes read |
Published 6 months ago

By Felicia Nwosu Mountain Dew is set to introduce a refreshed visual identity...

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