Marketing

Women pioneering excellence in Nigeria’s experiential marketing landscape

By Felicia Nwosu Nigeria's experiential marketing industry is thriving, with remarkable...

Cannes Lions announces Jury President, Award submission

By Abimbola Mohammed The Cannes Lions International Festival of Creativity has...

Nigeria’s data telecom consumption hit N5tn in one year

By Ralph Tathagata The 2023 Subscriber/Network Performance Report of the Nigerian...

LIONS Scholarship 2025 appoints Ntsubane as jury president

The LIONS Scholarship 2025 has appointed Andisa Ntsubane as jury president. Ntsubane,...

Kimberly-Clark’s creative & media business up for review

By Abimbola Mohammed Kimberly-Clark Corp. has concluded its global creative and...

Nigeria’s fashion market poised for rapid growth in 2025

By Seun Johnson The fashion industry in Nigeria is witnessing a growth trajectory...

Consumer-centric marketers can build stronger relationships – Adedeji

By Abimbola Mohammed Tolulope Adedeji, Senior Director, Trade Marketing, E-Commerce...

Crafting cohesive social media advertising campaigns in 2025

By Seun Johnson For any brand to assume that consumers remain loyal to a single...

Nigerian Breweries, others issued power generation permits by NERC

By Ralph Tathagata The Nigerian Breweries has been issued captive power generation...

Africa’s projected consumer spending to surpass $2 trillion in 2025 – McKinsey

By Ralph Tathagata Driven by recent urbanisation, a rising middle class, and the...