Marketing

Top 10 retail and commerce category ranking for January 2023

By Felicia Nwosu Ipsos iris, a credible platform that provides an online audience...

Nigeria records N697bn as VAT in Q4 with 11% increase – NBS

By Felicia Nwosu The National Bureau of Statistics (NBS) announced that Nigeria...

McCann’s Chevrolet agency appoints Fabio as GCCO

By Ibidunni Banjoko McCann Worldgroup’s dedicated Chevrolet agency has appointed...

FirstBank appoints Oyefeso as Executive Director

By Felicia Nwosu First Bank of Nigeria Limited has appointed Oluseyi Popoola Oyefeso...

Digital PR is easier to measure with analytics and reporting – Kafka

By Abimbola Mohammed Michelle Kafka, the COO/Director of Accounts at Kafka Media...

Companies’ income witnessed negative outcome in Q4 2022 – NBS

By Felicia Nwosu Following the figures made available by the National Bureau of...

Carlsberg’s new CEO may struggle to measure up to Heineken

By Abimbola Mohammed Whoever becomes the new boss for Carlsberg Group, the Danish...

B2B marketers can no longer afford a ‘growth at all costs’ approach- Insight

By Zion Rufus There is pressure, now more than ever, for B2B marketers to prove...

Desist from debt monetisation, IMF cautions central banks

By Felicia Nwosu The International Monetary Fund (IMF) has cautioned various central...

Nigerian Breweries blames modest profit earning on economic crunch

By Felicia Nwosu The Nigerian Breweries Plc has revealed that its inability...