Marketing

Alhaji Lai Mohammed lauds Advertising Industry Colloquium

By Oghale Mafuru The Honourable Minister for Information and Culture, Alhaji Lai...

How OPay’s customer-centric business model saved Nigerians during the National Crisis

By Zion Rufus The increased demand for seamless digital payments in Nigeria has...

Advertising Industry holds first Colloquium, harps on capacity development

By Oghale Mafuru As part of efforts to reposition the advertising and marketing...

More brands, agencies enlist on MARKETING EDGE’s 2023 special editions

By Felicia Nwosu As MARKETING EDGE's special editions of 2023 Brands to Watch and...

UNICEF partners NUC to promote ethical reporting on children issues

By Felicia Nwosu In order to raise the level of awareness and understanding of child...

Musk joins others to call for pause on AI

By Abimbola Mohammed  Elon Musk, CEO of Tesla, Steve Wozniak, Apple co-founder...

Let us organise against marketing degeneration, Nsarkoh

By Tunde Animasaun Yaw Nsarkoh, former Executive Vice President, Unilever Ghana...

Consumers lament as TSTv signals disappear without explanation

By Joseph Ekeng What has gone wrong with TStv? That is the question subscribers...

Global AI market size estimated at US$ 119.78 bn in 2022

By Ibidunni Banjoko The global artificial intelligence (AI) market size was estimated...

Avoiding New Marketing Myopia, Returning Marketing to its Noble Roots

Keynote address at the Q1 2023 MARKETING EDGE Quarterly Virtual Summit, Lagos, Nigeria...