Marketing

Indigo emerges 2023 Sabre Awards Africa winner

Nigeria's leading full-service Public Relations and Event Management Consultancy...

The marketing campaign that transformed Pepsi into iconic brand

By Joseph Ekeng In the world of marketing, marketers are always on the lookout for...

Battle royale for Nigerian multi-million dollar video streaming industry

The top two video streaming platforms in the world have locked horns for the soul...

ADVAN unveils members of NMDT as GARM kicks off operations 

To advance the course of marketing and advertising in the country, Advertisers Association...

Seaman’s Schnapps sustains cultural heritage, unites communities at 2023 Anioma Festival

Seaman's Schnapps, Nigeria’s original prayer drink, sponsored the 2023 Anioma cultural...

From mistakes to masterpieces, IMC professionals call for openness about failures

By Zion Rufus  Professionals in the marketing communications industry are urging...

Nigerian Breweries’ advertising spend grosses N57 billion in 2022 financial Year

By Oghale Mafuru The Nigerian Breweries PLC, a foremost brewing company in Nigeria,...

AI makes digital marketing more effective, improves ad performance – Martins

By Abimbola Mohammed Stanislaus Martins, Regional Director, Meta Africa, has said...

Marketers must put consumers above all else – Wulff-Caesar

By Felicia Nwosu Chris Wulff-Caesar, theCluster Marketing Director, Sub Saharan...

AB InBev, Dentsu champion ‘Reclaim Your DNA’ campaign, exert pressure on UK Govt

By Felicia Nwosu As part of a larger effort to seek reparation of the stolen...