Marketing

Core and technical skills gaps marketers face in post-Covid era

The marketing profession has evolved so much in the last few years. With every advancement...

ADVAN Ignites 2023 set to hold soon

By Felicia Nwosu As part of its annual tradition to ensure that its members switch...

CWAY Home App, delivering CWAY products to homesteads with ease

By Zion Rufus With the fast-paced nature of modern society, convenience has...

ROI should not be used as advertising metric – Lewis

By Felicia Nwosu Colin Lewis, Founder/ Programmer, DMX Dublin, Ireland's largest...

Fanta revamps logo with new vibrant look

By Ibidunni Banjoko Shortly after Pepsi unveiled a new logo and visual identity...

TikTok’s ban will result in loss of lucrative marketing channel – Ewuoso

By Felicia Nwosu With various countries joining the growing list of those clamouring...

Buhari approves Free Knowledge Zone status for Ekiti State

By Abimbola Mohammed Muhammadu Buhari, President of the Federal Republic of Nigeria,...

Be aware of thin line between tasteful advertising and exploitation, experts warn

By Zion Rufus Brands have long capitalized on religious festivals to promote their...

NNPCL to invest $12.5 billion to secure 50% equity stake

By Felicia Nwosu To accelerate the completion of the Nigeria-Morocco Gas Pipeline...

MARKETING EDGE on TV hosts Dr. Fadolapo today

By Oghale Mafuru Foremost advertising, marketing and brand-centric television...