Marketing

McCann NY partners Microsoft to save West African language

By Ibidunni Banjoko McCann New York has teamed up with Microsoft to extend the...

Musk hires new CEO

Elon Musk, the CEO of Twitter, said he has found a replacement to succeed him. However,...

How AI, Robotics help brands engage consumers

By Kingsley Odii Over the years, the Nigerian marketing ecosystem has continued...

FG Constitutes Advertising Offences Tribunal

By Oghale Mafuru In furtherance of its regulatory mandate to ensure high ethical...

African beer market heats up as industry giants fight for supremacy

With the rise in beer consumption, brewery giants are locked in a fierce battle for...

10 ways digital technology can transform your business

Technology can be a powerful ally in driving corporate success. It may require slight...

NIMN boss visits MARKETING EDGE, commends professional expertise

By Oghale Mafuru  President and Chairman of Council of the National Institute...

ARCON DG reassures experts of operations to accommodate advert submissions

By Zion Rufus In response to concerns raised by digital marketing professionals...

Heineken adds $1.2bln to net revenue, following African expansion

By Joseph Ekeng Heineken, the world-renowned brewing company, has announced plans...

Uber reviews $600m global media agency account

By Joseph Ekeng Uber, the leading ride-hailing company, has announced that it is...