Marketing

How Nigerian entertainers are leveraging Tik Tok

By Joseph Ekeng Without a doubt, Tik Tok is the fastest-growing social media...

Adeyinka spotlights EXMAN’s achievements, unveils plans for 10th anniversary

By Felicia Nwosu In preparation to celebrate 10 years of excellence in the...

Okusanya calls for PR image revitalization  

By Oghale Mafuru  Amid seeming decline in public awareness of the significance...

Sectoral groups reaffirm support for advertising reforms

By Oghale Mafuru To give further credence to the impact of the new advertising regime...

Brands have moved back to prioritizing marketing fundamentals- Akue

By Zion Rufus The current economic climate has led to a shift in the way brands...

Advertising isn’t passion, but profession – Fadolapo

By Felicia Nwosu Dr. Lekan Fadolapo, Director General of the Advertising Regulatory...

Metaverse marketing under threat as more brands adopt AI technologies

By Zion Rufus The emergence and rapid adoption of AI and its technologies have certainly...

How Nigerian marketing communication agencies are bridging widening skills gap 

At a time when the skills gap in the Nigerian IMC industry keeps widening, what...

Golden Terra Soya Oil unveils Mega-Fill Pack

Golden Terra Soya Oil has announced the launch of its 1 Litre Mega-Fill packs across...

London International Awards 2023 opens for entries!

London International Awards is now open for entries. The LIA Global Award Show and...