Marketing

Hilda Baci sets new Guinness World Record for ‘marathon cooking’

By Abimbola Mohammed Hilda Effiong Bassey, Nigerian chef, popularly known as...

Dove partners Epic Games to eradicate beauty stereotypes in new campaign

By Felicia Nwosu As part of its sustained efforts at giving brands and companies...

Nigerian advertising agencies: Knocking on the door of Cannes Lion

As the advertising world gradually draws closer to the 2023 Cannes Lion. Can this...

Creative leaders rally peers to harness creativity as survival strategy

By Zion Rufus Marketing and communications experts are urging practitioners to embrace...

Content is king, Multichoice is the kingmaker – Adelusi

By Abimbola Mohammed Femi Adeslusi, President of the Media Independent Practitioners...

FrieslandCampina WAMCO records net loss in Q1 due to forex crunch

By Felicia Nwosu FrieslandCampina WAMCO Nigeria has reported that for the three...

Fadolapo addresses misinterpreted online content regulatory plans

By Zion Rufus The Advertising Regulatory Council of Nigeria (ARCON) has clarified...

Blockchain policy adoption will create regulatory framework- Kalu

   By Kingsley Odii Sequel to the approval of the National Blockchain Policy...

Idorenyen warns of looming intellectual redundancy

By Oghale Mafuru The President of the National Institute of Marketing of Nigeria,...

Brands making anniversary statements in 2023

By Felicia Nwosu 2023, for many consumers and brands is an iconic year as a number...