Marketing

Coopetition: Winning strategy between alcoholic, non-alcoholic brands

By Felicia Nwosu It has been advocated by marketing experts that coopetition,...

Oyeyemi tasks marketers on disruptive thinking

By Oghale Mafuru Against the backdrop of the rapid acceleration of technological...

Visa appoints Abdalla as CMO for CEMEA regions

By Oghale Mafuru  Visa, a leading digital payment platform, has appointed Tarek...

Hyundai strengthens partnership with Sony to showcase new models

By Felicia Nwosu Hyundai Motor Company and Sony Pictures Entertainment said they...

Phillips Consulting provides insights to boost employee retention rates, inclusivity

Phillips Consulting Limited (pcl.) in its new report titled ‘Talent Management,...

Global sports sponsorship market to hit USD 189.54bln by 2030 – Report

By Ibidunni Banjoko Research and Markets, the world’s largest market research...

Why I quit corporate world for entertainment – Ludare 1

Ibidunni Banjoko Oludare Olateju, a.k.a Sabada King, a rising Juju music star...

MARKETING EDGE ON TV hosts Adeyinka today

By Oghale Mafuru Foremost advertising, marketing and brand centric television...

Vodacom, MTN battle for African Fibre Market, as Demand for faster data spikes

Mobile network operators invest heavily in fibre infrastructure to meet growing demand...

Netflix to cut spending by $300M

By Felicia Nwosu Netflix has revealed that it will be reducing its cost of spending...