Marketing

Experts weigh in on challenges of managing Gen Z employees in the modern workplace

By Zion Rufus Experts from diverse professional backgrounds have voiced concerns...

Global: Brand managers under fire as Shrinkflation becomes widespread

By Zion Rufus From Nigeria to Pakistan, companies are grappling with soaring costs...

How Apple is worth more than UK’s current stock market?

By Felicia Nwosu Tech giant, Apple Inc. is an American multinational technology...

Apple music partners with Pepsi, offers freebies

By Kingsley Odii Pepsi has teamed up with Apple Music for a summer streaming music...

Google set to deactivate inactive Gmail accounts, drive

By Abimbola Mohammed  Google is set to update its inactive account policy that...

Smart spending in Africa: How budget-conscious consumers are shaping the market

Unyielding in the face of economic uncertainties, African consumers are blazing a...

Airtel Africa unveils thrilling brand campaign to empower African youths

By Joseph Ekeng In a bold move to inspire the African youth and unlock the continent's...

Public Affairs experts canvass policy direction for incoming government

By Ibidunni Banjoko Public Affairs experts and economists have identified critical...

Gen Zers are shapers of the future – Brand Strategists

By Abimbola Mohammed  Aditi Mishra, CEO, Lodestar UM, and Kulanath Kaushik from...

FG inaugurates six-man tribunal for Advertising Offences

...as Minister emphasizes government's resolve to strengthen industry regulation The...