Marketing

Interpublic Group records fall in revenue as firms tighten marketing, ad budgets

By Ralph Tathagata Interpublic Group has reported a more than 3% fall in revenue...

Valentine’s Day: How brands turn romance into marketing gold

By Mofeoluwa Awe Love is a powerful emotion, and on Valentine’s Day, it becomes...

Lagos Digital PR Summit evolves into Nigeria Digital PR Summit to mark 10th anniversary

By Seun Johnson In a deliberate move to mark its decade of excellence, Upticom...

The Coca-Cola Company reports Q4, full 2024 results

By Ralph Tathagata The Coca-Cola Company has reported its fourth quarter and full...

Key factors brands consider when selecting influencers

By Seun Johnson While influencer advertising has become a powerful and dependable...

MTN Nigeria hikes data tariff by up to 200%

By Ralph Tathagata Following the Nigerian Communications Commission"s (NCC's)...

OOH witnessing boom despite decline in traditional advertising – Ashaolu

By Seun Johnson Despite the rapid decline of traditional advertising channels...

BJuMP Mentors Meet Mentees Mixer inspires growth, collaboration

By Abimbola Mohammed The Bolaji Junaid Mentorship Programme (BJuMP) marked a historic...

News Central appoints Egabor-Afolahan as Director of Commercial and Communications

By Ralph Tathagata News Central TV has appointed Rosemary Egabor-Afolahan as its...

BJUMP unveils 3rd edition of its mentorship program

By Abimbola Mohammed The Bolaji Juniad Mentorship Program (BJUMP) has launched...