Marketing

P.S Condoms challenges toxic masculinity in unconventional campaign

By Kingsley Odii In a daring move to challenge societal norm and foster a healthy...

Traditional retail shops in Africa thrive amidst influx of modern retail brands

By Joseph Ekeng The African retail sector has emerged as a lucrative...

Coca-Cola takes on alcohol market with dedicated subsidiary launch

By Joseph Ekeng Coca-Cola, the global beverage giant renowned for its...

Knorr promotes ‘Eat For Good’ campaign with One Good Jollof Box At A Time

Knorr, Nigeria's leading seasoning brand, once again brought its revolutionary ideas...

Global deodorant market size to grow $35.9bn by 2028

By Felicia Nwosu IMARC Group, a leading market research company, while analysing...

WPRD 2023: Practitioners express divergent views over roles of PR

By Ibidunni Banjoko In a world where communication is more crucial...

Russia’s seizure of Carlsberg assets puts planned sale on hold

By Joseph Ekeng In a stunning twist of events, the Russian government...

Ali-Balogun urges brands to invest in certified PR practitioners

By Ibidunni Banjoko Nkechi Ali-Balogun, the Principal Consultant/CEO of NECCI...

Nestlé unveils technology for sugar reduction across product categories

By Joseph Ekeng Nestlé, a leading global food and beverage company,...

How AB InBev taps into African values, cultures to position global brands

By Joseph Ekeng AB InBev, the world's largest brewery, is making significant...