Marketing

Global deodorant market size to grow $35.9bn by 2028

By Felicia Nwosu IMARC Group, a leading market research company, while analysing...

WPRD 2023: Practitioners express divergent views over roles of PR

By Ibidunni Banjoko In a world where communication is more crucial...

Russia’s seizure of Carlsberg assets puts planned sale on hold

By Joseph Ekeng In a stunning twist of events, the Russian government...

Ali-Balogun urges brands to invest in certified PR practitioners

By Ibidunni Banjoko Nkechi Ali-Balogun, the Principal Consultant/CEO of NECCI...

Nestlé unveils technology for sugar reduction across product categories

By Joseph Ekeng Nestlé, a leading global food and beverage company,...

How AB InBev taps into African values, cultures to position global brands

By Joseph Ekeng AB InBev, the world's largest brewery, is making significant...

Press releases are only part of the PR puzzle – Akinfenwa

By Ibidunni Banjoko David Akinfenwa, the PR and Communication Manager of Selar,...

Automotive national TV spending witnessed 18% drop in June

By Felicia Nwosu Mediapost through iSpot.tv has disclosed that irrespective of...

Why AI is the latest marketing buzzword

By Ralph Tathagata The last 2 years+ have been a watershed moment for...

MARKETING EDGE on TV hosts Medebem this Wednesday

By Felicia Nwosu MARKETING EDGE on TV, Nigeria’s leading brand-centric, advertising,...