Tag: Marketing

NB secures SEC approval for N599.1bn rights issue extension

By Felicia Nwosu The Securities and Exchange Commission (SEC) has granted approval...

Is Customer Service Week mere symbolic gesture for Nigerian brands?

By Abimbola Mohammed The 2024 Customer Service Week has come and gone. Nigerian...

MARKETING EDGE ON TV hosts Olowola today

By Felicia Nwosu MARKETING EDGE ONTV is set to host a prominent figure in integrated...

WPP forms global partnership to enhance brand engagement

By Felicia Nwosu WPP has announced a global partnership with Roblox, a leading...

WFA forecasts rising global media inflation in 2025, 2026

By Felicia Nwosu Media inflation is projected to rise steadily over the next two...

X drops Unilever in advertising lawsuit

By Ralph Tathagata X, formally known as Twitter, has dropped Unilever from a lawsuit...

Effective OOH campaign requires qualitative, quantitative methods – Elesha

By Abimbola Mohammed Gbenga Elesha, Senior Manager, Partnership Sales, Retinaad...

Ailemoh calls for better customer strategy as global CX Day ends

By Felicia Nwosu As Global Customer Experience (CX) Day wrapped up on...

Leveraging digital literacy for brand growth, consumer trust

By Seun Johnson As more consumers shift to online shopping, it has become crucial...

FG launches AI Collective to promote ethical, safe usage

By Seun Johnson The federal government has officially launched Artificial Intelligence...