Tag: Marketing

PHD Nigeria shares insights on trends that will shape media industry in

By Abimbola Mohammed As the Nigerian economy continues to recover, with the International...

Modern marketing should be driven by key principles – Global CMOs

By Ralph Tathagata Modern marketing is a mindset, fueled by a few key principles....

Brands jump on Dry January campaign

By Abimbola Mohammed As the holiday season comes to a close, many consumers are...

UnleasheAId: 10 tools that will redefine marketing in 2025

We thought we’d hit ‘Peak AI’ in 2024, but that was just the base camp of what’s...

IKEA puts its creative business up for review

By Abimbola Mohammed Ikea, the global home furnishing giant, has put its US creative...

Agro-Industrial hubs in Nigeria to get AfDB’s $2.2 billion

By Taiwo Osho The African Development Bank (AfDB) said it's going to release $2.2...

Mixed reactions as ex-Malian coach Chelle takes over Super Eagles

By Seun Johnson Football fans have ignited a digital frenzy following the announcement...

Publicis Groupe appoints former Omnicom exec Calabrese as chief commercial officer

By Abimbola Mohammed Publicis Groupe has announced the appointment of Geoff Calabrese...

Nigeria’s Connected TV ad market to hit $2.6m as analyst reveals key drivers

By Seun Johnson The connected TV ad spending in Nigeria is projected to reach...

Trends that will shape global programmatic OOH industry in 2025

By Ralph Tathagata As media investments face increasing scrutiny, agencies are...