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Tag: Marketing

Jumia faces make-or-break moment under CEO Francis Dufay

By Joseph Ekeng Francis Dufay, a seasoned e-commerce executive, faces...

MARKETING EDGE on TV hosts Oyebanji tomorrow

By Felicia Nwosu MARKETING EDGE on TV, Nigeria’s foremost brand-focused, marketing...

Nigeria’s creative industry loses N100bn annually – ARCON DG

By Seun Johnson In a sharp comparative analysis of the Nigerian creative industry...

The shifting landscape of agency banking in Nigeria

By Joseph Ekeng Nigeria's agency banking landscape is facing a crossroads,...

Experts offer insights on how to maximise technology in marketing

By Felicia Nwosu As businesses continue to strive for sustainable growth in a disruptive...

Heineken unveils limited edition bottle as Lagos Fashion Week celebrates creativity

By Abimbola Mohammed  Heineken, the renowned premium beer brand from the stable...

Offenders of advertising industry reforms will face tribunal – ARCON DG

By Oluwaseyi Lawal The Director General of the Advertising Regulatory Council of...

Sanwo-Olu restates commitment to strengthening the creative industry

By Ibidunni Banjoko Lagos State Governor, Babajide Sanwo-Olu, has reiterated his...

Nollywood veterans advocate for innovation as AI takes centre stage

By Felicia Nwosu Nollywood industry veterans, Joke Silva and Kunle Afolayan have...

How Nigerians leverage digital lenders to survive economic reality

By Seun Johnson Notwithstanding the psychological torture and emotional trauma regularly...