Tag: Marketing

Stakeholders call for repositioning of marine sector for sustainable growth

By Abimbola Mohammed & Felicia Nwosu It was glitz and glamour as The Maritime...

MARKETING EDGE on TV hosts Ufot tomorrow

By Oladapo Olatoyosi Foremost brand-focused, marketing and advertising television...

“Global bottled water market growth to exceed $364.43bn by 2028”

By Felicia Nwosu A market research firm, IMARC Group, has disclosed that the global...

H1 2023: Nigerian banks generate N73bn in account maintenance charges

By Kingsley Odii The latest half-year financial statements of 11 commercial banks...

Measuring marketing ROI: Metrics for evaluating campaign success

By Oluwaseyi Lawal Measuring marketing Return on Investment (ROI) is essential...

Brands with purpose-driven goals have sustainable positioning – Adejumoh

By Felicia Nwosu Godfrey Adejumoh, a seasoned Public Relations practitioner and...

AMA graduates 38, pledges better services

By Abimbola Mohammed One of the leading media and advertising schools in Nigeria,...

MultiChoice faces $1.7bn loss in six months amidst subscriber woes

By Joseph Ekeng In a tumultuous six-month period, MultiChoice, the prominent...

Telcos demand government action to protect telecoms infrastructure

By Kingsley Odii In a passionate plea, the Association of Licensed Telecom Operators...

AIGF calls for harmonisation of Africa’s cyber security laws

By Felicia Nwosu In the bid to raise the bar in the areas of inclusion, security...