Tag: Marketing

AfDB partners Google to fast-track digital transformation in Africa

By Felicia Nwosu The African Development Bank (AfFB) has signed a partnership with...

MARKETING EDGE on TV hosts Osunkeye tomorrow

By Felicia Nwosu  Nigeria’s foremost brand-focused, marketing and advertising...

Ad fraud will cost marketers $84 billion by the end of 2023

By Ralph Tathagata Ad fraud will be costing advertisers' brand money, hurting campaign...

CAP-A appoints Osinbajo as new Chair board of directors

By Felicia Nwosu The Climate Action Platform for Africa (CAP-A) has appointed Professor...

LOMA holds maiden edition, recognises outstanding achievements in Nigeria’s OOH

By Felicia Nwosu It was a historic moment and celebration of excellence,...

Ilebaye declared winner BBNaija Season 8

By Abimbola Mohammed The biggest reality TV show in Africa, Big Brother Naija (BBN)...

BUA Cement crashes ex-factory cement prices to N3,500/bag

Effective October 2, 2023, an ex-factory 50kg bag of BUA Cement will be sold at N3...

SON calls for standardized products to promote economic growth

By Felicia Nwosu Director-General, Standards Organisation of Nigeria (SON),...

Manufacturers decry N272bn unsold goods as inflation bites

By Ibidunni Banjoko The manufacturing sector has decried the surging inflation rate...

POV trend goes viral: Influencer marketing’s new secret weapon

By Oluwaseyi Lawal The point-of-view (POV) trend is taking influencer marketing...