Marketing trends

How brands are mastering storytelling for the scroll generation

In today’s digital world, attention is a scarce and fleeting resource, especially...

Reclaiming journalism’s place of pride with a call to return to core principles

Once hailed as the conscience of the nation, Nigerian journalism now stands on fragile...

Mad Stars conference uncovers secrets of harnessing advertising’s power cell, AI

The MAD STARS 2025 conference begins with a topic of greatest importance to the industry’s...

Silent signals: how brands communicate without saying a word

We marketers have a tendency to fixate on words: campaign slogans, content, and execution....

Creative industry stakeholders call for strategic financing revolution to unlock Nigeria’s $100 billion potential

Creative industries serve as catalysts for building diverse, sustainable communities...

Kingsley James urges industry reform, push for local production to strengthen marketing sector

Kingsley James, Managing Director and Chief Executive Officer of Indoor Design and...

IPG slashes 2,400 roles in 2025 as Omnicom acquisition nears decision point

Interpublic Group (IPG) cut its global headcount by 2,400 employees in the first...

Marketing without the middleman

For more than a decade, brands expanded their reach by relying on social media, ad...

IMC market surges toward multi-billion dollar milestone

The global integrated marketing communications (IMC) industry is entering a period...

Thriving in the chaos: how smart brands market through the madness

The days of stable market circumstances and predictable consumer behaviour are past....