Marketing Strategy

The new balancing act between creativity, credibility, and control

Generative AI has moved from research labs to marketing boardrooms at record speed....

EDGE AWARDS as magnet for brands and a festival of excellence ‎

A yearly award event can become a magnet for brands. It can even transform into a...

Edge Awards 2025: Marketing Edge applauds brands for sponsorship

The Edge Awards 2025 was celebrated as Nigeria’s most prestigious recognition of...

Silence, stillness, status: why doing nothing is the ultimate luxury flex

For hundreds of years, having too much meant you were wealthy: more sparkle, more...

Power Oil: a decade of purpose-led brand leadership

Few brands in Nigeria have matched Power Oil’s ability to blend product leadership...

Glo extends Ofala sponsorship, reaffirms global vision

Globacom has confirmed its sponsorship of the 2025 Ofala Festival in Onitsha, Anambra...

Imole Connect: Glo, Osun Govt partner on CUG lines for civil servants

Digital solutions provider, Globacom has partnered with the Osun State Government...

The EDGE Awards 2025: A festival of brands, beauty, excellence

Lagos came alive in a way words can barely capture. On that night, the Balmoral Event...

Omolara Banjoko Named Edge Outstanding Marketing Personality of the Year

Omolara Banjoko, Marketing Manager at FrieslandCampina WAMCO, emerged as one of the...

Maureen Ifada Wins Edge Outstanding Marketing Amazon of the Year

It was a night of celebration and recognition at the Marketing Edge...