Tag: Marketing Strategy

The Naira’s tight grip: how price sensitivity is rewriting the rules of marketing and consumer choice in Nigeria

In Nigeria’s lively and busy economy, where every naira matters and value is continuously...

World Day for Safety & Health: Leveraging Marketing for Workplace

World Day for Safety and Health at Work, commemorated on April 28th, is more than...

Volkswagen’s rebrand turns out to be an April fool’s marketing prank

  Volkswagen has sparked media outrage following its declaration of a false...

Should your small business hire a Marketing Agency or build a Marketing Team?

As your small business grows, at some point you’ll need to take your marketing...

7 Ekwunife Okoli’s Quotes That Will Make You Rethink Your Marketing Strategy

By Azeez Disu Recession has changed the business landscape in Nigeria; some companies...