Tag: Marketing Strategy

The rise and rise of Labubu as a viral trendsetter

In a digital age where impulse, identity, and algorithmic marketing fuse into a seamless...

Why Nigeria’s ad industry must safeguard its intellectual property

Nigeria's Ad industry must safeguard its intellectual property especially at a time...

MarketingWeek’s Festival of Marketing unveils 5 stages for ambitious marketers

The Festival of Marketing, in partnership with Marketing Week, will return with a...

Less than 5% of global ad spend goes into video game industry – Dentsu Report

‎Dentsu’s 2025 Gaming Trends Report reveals that advertisers invest less than...

Inside the pulse of experiential marketing: a brandlife limited story

As a social media manager, the weekend was the best time to explore the worldwide...

PZ Cussons bounces back with N5.54bn profit

PZ Cussons Nigeria Plc has bounced back into profit, posting a profit after tax of...

You asked. Did they listen?

You don’t need a fresh campaign for certain businesses. It is imperative that they...

AI-powered creativity or creative crisis?

AI isn't just arriving in the creative sector in 2025; it's here now. From Drake's...

Bacardí shakes up global creative review with new agency picks

In a significant move within the spirits industry, Bacardí Limited announced the...

Beyond demographics: Why psychographic profiling is the future of targeted marketing

In an era where marketers no longer define consumers by age, gender, or income alone,...