Marketing Strategy

Intern Today, Strategist Tomorrow: AI’s Fast Climb Up the Creative Ladder

Not long ago, AI functioned more as an oblique intern. It filled in when humans were...

Loyalty in the age of MarTech

Loyalty has always been the goal. Every promotion, every product launch, every customer...

When star fades: why the story still sells

For many years, celebrity endorsements served as the quintessential advantage in...

The invisible aroma: who ‘Nose’ the audience better?

In marketing, you can’t always visualize, graph, or keyword-map everything. Consider...

Evolution of Soulcomms – A bold new identity

Soulcomms is one of Nigeria’s leading communications and engagement agencies, strategically...

Vyrus Digital Engagement – Where curiosity powers creativity

Vyrus is a Lagos-based digital agency founded in December 2016, built on a mission...

Why Governor Biodun Oyebanji deserves second term as Ekiti governor

The season is now, when all the dramatis personae on the political turf in Ekiti...

WAN-IFRA fix date for World News Day 2025

With journalism under increasing pressure from political interference, economic strain,...

Mediacraft Associates, delivering results that are evident, measurable and consistent for all clients at all times

Mediacraft Associates is a full-service Public Relations and Integrated Brand Communications...

Search is shifting: what happens when GEO eats SEO?

Back in the day, the only way to succeed on the internet was to ensure your site...