Marketing Strategy

Silence, stillness, status: why doing nothing is the ultimate luxury flex

For hundreds of years, having too much meant you were wealthy: more sparkle, more...

Power Oil: a decade of purpose-led brand leadership

Few brands in Nigeria have matched Power Oil’s ability to blend product leadership...

Glo extends Ofala sponsorship, reaffirms global vision

Globacom has confirmed its sponsorship of the 2025 Ofala Festival in Onitsha, Anambra...

Imole Connect: Glo, Osun Govt partner on CUG lines for civil servants

Digital solutions provider, Globacom has partnered with the Osun State Government...

The EDGE Awards 2025: A festival of brands, beauty, excellence

Lagos came alive in a way words can barely capture. On that night, the Balmoral Event...

Omolara Banjoko Named Edge Outstanding Marketing Personality of the Year

Omolara Banjoko, Marketing Manager at FrieslandCampina WAMCO, emerged as one of the...

Maureen Ifada Wins Edge Outstanding Marketing Amazon of the Year

It was a night of celebration and recognition at the Marketing Edge...

Udeme Ufot: The making of a great adman’s journey through advertising’s fierce paths

Every great adman’s story does not follow straight lines but fierce paths marked...

MIPAN charts course for industry excellence as president rallies Members for collective growth at 25th AGM

Media Independent Practitioners Association of Nigeria (MIPAN) stakeholders reaffirm...

FirstBank partners Lagos for E1 Lagos GP

In line with its commitments of promoting sports and developmental initiatives at...