marketing news

Digitisation heralds shift in consumer lifestyle- Experts

By Oghale Mafuru A comprehensive consumer data analysis across all touchpoints...

Apple still world’s most valuable brand reports Brand Finance

Apple has retained the title of the world’s most valuable brand in 2022. World-renowned...

For Africa’s manufacturers; a new prescription for growth

The days of smokestack economies are slowly winding down. As evidence of climate...

Microsoft’s second quarter revenue hit $52billion, strengthened by Clouds

By Dele Ojo Microsoft Corp has announced its financial results for the quarter...

APCON cracks down on quacks, introduces new vetting regime in April

By Oghale Mafuru In the pursuit of professionalism and strict adherence to ethical...

NIMN President charges practitioners on productivity

By Oghale Mafuru The president of the National Institute of Marketing of Nigeria,...

P & G announces further price increase as it declares S4.2b revenue in Q4, 2021

Procter & Gamble has made known plans to increase the prices of laundry detergent...

Mercedes-Benz partners Luminar on self-driving technology

By Dele Ojo Mercedes-Benz, the luxury carmaker, is partnering with self-driving...

ByteDance, owners of TikTok, grew revenue by 70% in 2021

ByteDance,  the owner of the short video app TikTok, grew its revenue by 70% to...

VW records 10-year low sales in 2021

Volkswagen Group has recorded its lowest sales figures in 10 years in 2021. The auto...