marketing news

Advertisers to focus on TV outcomes as Linear spend climbs amid S streaming surge — Report

Advertisers have been urged  to focus on TV outcomes as Linear spend climbs amid...

Bytes, airSlate partner to transition Nigeria to a paperless economy

In a strategic move to accelerate Nigeria’s digital transformation, Bytes Ahead...

MARKETING EDGE ONTV hosts Anthony Nwabuisi on Industry Conversation Segment today

MARKETING EDGE ONTV will host Anthony Nwabuisi, General Manager and Head of Business...

CMOs Lean on AI to navigate budget freeze, agencies brace for cuts

CMOs  today lean on AI to navigate budget freeze as agencies brace for cuts while...

Evertop Realties Limited, positioned for laying foundations for brighter future in Nigeria’s real estate sector

In the bustling heart of Lagos, where the relentless energy of a nation converges,...

 Global print media market set to hit $453.8 billion by 2030 amid steady growth, digital integration

 Global print Media market set to hit $453.8 billion by 2030 amid steady growth,...

Bean Creative rebrands to Bean Creative IMC, appoints Anthony Onyemauwa as Vice President, Agency Lead

Bean Creative, one of Africa’s most culturally rooted agencies, has announced...

Advertising industry mourns as curtain falls too soon on Suleman Omone-Ogie Momoh

“What you leave behind is not what is engraved in stone monuments, but what is...

Chain Reactions Africa: Winning with brands; winning with laurels

Chain Reactions Africa is a leading full-service strategic communications consultancy...

Iya Rainbow tapped as Brand Ambassador for Majeurs

‎By Ralph Tathagata A leading African luxury furniture manufacturer, Majeurs...