Tag: Marketing News Nigeria

APCON holds digital/social media marketing seminar

Advertising Practitioners Council of Nigeria (APCON) has held its 'Digital/Social...

Unilever sees ‘significant step-up’ in effectiveness in shift to data-driven marketing

Unilever has credited its shift to a more data-driven marketing approach for a “significant...

Views by Expatriate Marketer on Nigeria

Nigeria, at various fora at home and abroad, has differently been described. While...

EXMAN backs corporate licensing in advertising industry

The Experiential Marketing Association of Nigeria (EXMAN) has declared its support...

Experiential marketing: The next stage for storytelling

Intermarketing’s Simon Long spins a yarn about why brands that are living their...

Experiential Agencies account for N30bn ad spend in Nigeria

Member Agencies of the Experiential Marketing Association of Nigeria (EXMAN) accounted...

Diageo increases global marketing spend by 8%, Nigerian ad spend rises by 15%

Diageo’s marketing spend for the last year jumped by 8% to over £2bn, contributing...

CMOs shift focus away from customer experience

Anew survey finds that CMOs are shifting customer experience down the priority list...

OAAN moves to check influx of foreign outdoor firms in Nigeria’s space

Outdoor Advertising Association of Nigeria (OAAN) has deployed deliberate measures...

We’ve gone beyond media buying and planning to providing solutions, says Media Seal MD

Leading media buying and planning agency, Media Seal, has gone a step ahead in expanding...