Tag: Marketing News Nigeria

Why Uber fired 400 marketers

News of Uber’s summertime sackings broke recently. An internal memo sent by chief...

Uber axes 400 marketing jobs in a brutal bid to contain costs

Ride-hailing app Uber has moved to balance its books by slashing its global marketing...

AAAN reschedules AGM/Congress for Ibadan

There are strong indications that Ibadan, the Oyo State Capital would play host to...

Coca-Cola dramatises memories of the adventures of giant tongues

Coca-Cola wants its customers to think back to the moments and memories they associate...

APCON holds digital/social media marketing seminar

Advertising Practitioners Council of Nigeria (APCON) has held its 'Digital/Social...

Unilever sees ‘significant step-up’ in effectiveness in shift to data-driven marketing

Unilever has credited its shift to a more data-driven marketing approach for a “significant...

Views by Expatriate Marketer on Nigeria

Nigeria, at various fora at home and abroad, has differently been described. While...

EXMAN backs corporate licensing in advertising industry

The Experiential Marketing Association of Nigeria (EXMAN) has declared its support...

Experiential marketing: The next stage for storytelling

Intermarketing’s Simon Long spins a yarn about why brands that are living their...

Experiential Agencies account for N30bn ad spend in Nigeria

Member Agencies of the Experiential Marketing Association of Nigeria (EXMAN) accounted...