Tag: Marketing News Nigeria

P&G Annual advertising expense fell for third year in a row to $6.75bn

Procter & Gamble has slashed its annual advertising expense by $350m (£290m)...

Double digit interest rates is the reason some agencies don’t survive, says Abisoye

Renowned Marketing Communications professional and founder of Sodium Group, Abisoye...

NIPR commends Lagos Govt over appointment of PR experts

The Nigerian Institute of Public Relations (NIPR) has commended the initiative of...

AB InBev set to launch new reality TV show, “The People’s Hero”

International Breweries Plc (“IB Plc”), the Nigerian unit of global brewer Anheuser-Busch...

TCC canvasses for innovation at inaugural Experiential Design Summit

Leading Experiential Design firm, The Creative Counsel (TCC) Nigeria, part of The...

APCON collaborates with Lagos Govt on fight against illegal adverts

The Advertising Practitioners Council of Nigeria (APCON) is working out a collaborative...

How do you make advertising a creative experience?

Connected advertising experiences are the holy grail for marketer and consumer alike,...

Copyspeaking: Why copywriters need to perform their page

Imagine, dear reader, that you were a zookeeper. Imagine you excelled in every aspect...

Prima Garnet MD says first half of 2019 has been tough for IMC industry

Newly appointed Managing Director of Prima Garnet Africa, Yetunde Adeshina, has said...

Mixed reactions trail PR contribution to Nigeria’s GDP

 There have been mixed reactions over the ability or inability of Public Relations...