Tag: Marketing News Nigeria

Experiential marketing firms canvass BOI’s support on industry financing

Experiential marketing agencies under the umbrella of Experiential Marketing Association...

Dentsu Aegis Network to add DTC agency MuteSix to iProspect stable

Dentsu Aegis Network has acquired direct-to-consumer specialist MuteSix and will...

The US and China account for 86% healthcare ad spend, India is fastest-growing

The overwhelming leaders in healthcare advertising expenditure are the US and China,...

How to produce a marketing video for a brand

As a film and TV creative professional, I've picked up a few tricks on how to make...

IMC stakeholders must take a definitive stand on debt management – Beam Media boss

An out -of-home adverting specialist, Kingsley Omo Abumene has advised stakeholders...

Expert decries “over regulation” of Nigeria’s outdoor sector

An Integrated Marketing Communications industry expert, Ugochukwu Oborgu has criticised...

Enhancing customer experience with automation

Customer experience is a growing priority for organisations (as it should be) as...

Outdoor practitioners in Nigeria initiate audience-based research for West Africa

Outdoor advertising practitioners in Nigeria are currently working out a collaborative...

Nigerian Breweries leads as marketing spend in brewery sector hit 3 year high of 60billion

About sixty billion naira was spent on marketing and promotional activities among...

APCON trains corporate communications practitioners on identity design and management

The Advertising Practitioners Council of Nigeria (APCON) will host a two day training...