Tag: Marketing News Nigeria

Why Nigeria’s creative agencies fizzle out with their founders

The risks faced by creative agencies that tie founders’ and owners’ life and...

IMC industry debts, a vicious cycle, says Odigbo

President of the Association of Advertising Agencies of Nigeria (AAAN), Ikechi Odigbo,...

ICL partners Moving Walls to deliver audience location data

Pioneer Advertising Technology Company in Nigeria, Interaction Channel Limited (ICL),...

Three Crowns reinforces commitment to Mums’’ Healthy Hearts

“What can we do without mums?”, the trending campaign of Nigeria’s leading...

Creative agencies must adopt products reformulation strategy, says Osunsoko

An Integrated Marketing Communications (IMC) industry expert, Sam Osunsoko, has advised practitioners...

Adewunmi advocates premium pay policy for Nigeria’s advertising industry

An Integrated Marketing Communications (IMC) Industry Practitioner, Adedoyin Adewunmi...

Breaking: Change of leadership at DDB Lagos as Tunde Dosekun becomes MD

One of Nigeria’s leading advertising agencies DDB Lagos has appointed Tunde Dosekun...

Has advertising forgotten its brand purpose?

Interesting that not a week goes by when someone raises the issue of brand purpose...

APCON must rise to curb foreign firms, outsourcing of advertising business, says Adewunmi

An Integrated Marketing Communications (IMC) industry practitioner,  Adedoyin Adewunmi,...

Saatchi & Saatchi poaches on Grey, snatches Jenkins

Saatchi & Saatchi London has poached Sarah Jenkins, chief marketing officer at...