Tag: Marketing Insight

Digital marketing trends that really boost your business

In many articles I have written, I have taken a closer look at not just what's trending...

Why providing pleasant calling experience helps your bottom line

It has been said that customer service call centres are comprised of company representatives...

Mike Adenuga’s creative imprimatur on Glo’s New TVC

For Otunba Mike Adenuga Jr., the debonair billionaire businessman and founder of...

How to succeed in the new media landscape

In today’s programmatic environment, advertisers are challenged by the rapid evolution...

4 ways brands can incorporate chat messaging into marketing strategy

Chat messaging has become an effective communication channel between customers and...

The don’ts of social media marketing

Ah, social media marketing - the buzz words of today. When a customer searches the...

The future of advertising could be staring you in the face

Now we have the ability to put ourselves in our favourite films by uploading a single...

Avoid disruption, reach ‘techquilibrium’ in any industry

The opening keynote of Gartner Symposium 2019 was a comprehensive session on 'winning...

Today’s experiential marketing is all about content creation

Experiential marketing starts from a narrative. Events marketing, on the other hand,...

Five skills brand managers need to survive the 4th industrial revolution

There have been plenty of predictions surrounding the fourth industrial revolution...