Tag: Marketing Insight

5 Ways to make the most of reviews

Are you having a hard time getting reviews? Or get so many that you aren't sure what...

How data visualisation improves PR communication

Data visualisations – the new-fangled term that refers to charts, graphs and other...

Bigi vs Coca-Cola: The battle for soft drink supremacy in Nigeria

The growing consensus amongst local analysts is that Bigi (a fast-rising indigenous...

The voice that shattered glass

It's the stuff of legends: an urban legend and a jazz legend combining into a legendary...

Reaching the base-of-the pyramid consumer

Two years ago, I was exposed to a course that completely blew my mind but also spoke...

What the future of PR looks like

Public relations has changed considerably in the past few years and is presenting...

Agencies, do you know how your publicly-listed clients’ share price is performing?

If you are a marketer of a publicly-listed company, then I suggest you try this little...

The missing link between marketers and Gen Z

Fractured skull fragments hewn from a rock on the Mani peninsula in the Greek Peloponnese...

Dial into the next decade’s digital world with foresights from 10-year-olds

In her Meltwater webinar presented recently, IAB CEO Paula Hulley recapped the main...