Tag: Marketing Insight

Covid-19 has created a crisis of context for advertisers

The Covid-19 pandemic has created challenges for every industry around the globe....

Never push loyal employees to the point where they no longer care

My new boss told me to never be afraid to give feedback. The next Monday morning...

5 ways to elevate the human experience for brand partners

In these days of social distancing, our human connections mean more than ever. For...

Consumers’ personal values have changed: Has your brand’s message?

Personal values form the lens through which consumers view the world. They reflect...

African brands need to drive a purpose-led response to Covid-19

Given the sheer scale of the Covid-19 pandemic and the potential devastating impact...

How the great Covid-19 reset can help firms build a sustainable future

Much has been said about the opportunities to reset that COVID-19 affords us. We...

Covid-19 and the state of PR: A personal experience

It is no news that the Covid-19 pandemic has foisted a new reality on our world....

Should brands communicate during a crisis?

We are living in extraordinary times. And while it may not be business as usual,...

Optimising thought leadership for reputation management

You may consider it inappropriate if I say the term 'thought leadership' has become...

Are these three marketing strategies recession-proof?

I’ve had a lot of conversations with clients as well as the people we work with...