Tag: Marketing Insight

Creative Rebellion Essays: Ceremonies and creativity

By John Couch I had an engrossing and philosophical discussion with the founders...

6 Things brands should do when the future feels unpredictable

The timetable for reopening businesses following COVID-19 remains a moving target...

Adopting a user-centric approach in marketing

By Hauwa Akinkunmi It’s hard to sell to people you do not know. I guarantee...

Why you need to appear professional on digital channels

We now live in a world that is increasingly reliant on using digital channels and...

Content, connection and the corona-coaster

The words 'content is king', have been bandied around often and with great relish...

What social listening taught me about content creation

Years ago, a young man visited a station to buy a new cooking cylinder. Despite saving...

How would you rate your Brand Comms during Covid-19?

Most companies develop a robust crisis communications manual. However, a few would...

The challenges facing the adoption of e-marketing and online shopping in Nigeria

In other to deal decisively with this topic, it will be worthwhile to establish some...

Your brand needs to tell a better story

I haven't been as excited about reading an interview as I have been reading this...

Content Marketing in Africa: Storytelling with appreciation of culture, history & future

As non-African brands continue to increase in popularity with African consumers,...