Tag: Marketing Insight

Marketing with purpose: 3 Strategies to ignite customer passion

This year has certainly challenged all marketing leaders. Economic uncertainty, health...

Three areas of investment for marketers in Q4 2020

It’s no surprise that the COVID-19 outbreak has caused great disruption for brands...

Why brands must change their media plans to have diverse and competitive content

According to the market research company eMarketer, Facebook and Google will receive...

How to prepare your business for what’s next

2020 has been a year unlike any other. A pandemic that upended daily life and routines....

How brands are getting voters to the polls and mail boxes in 2020

This is an election year with a vitality buoyed by the ongoing pandemic, economic...

Three keys to reset your marketing strategy in a post-crisis world

The front page of the New York Times on Monday, March 2, reserved its boldest type...

The best way to address your prospect’s objections

What only matters is if you know how to handle the conversation in a way that... Gets...

Digital or die: Have we overcorrected the fundamentals of marketing?

It only took half a year, but in that time the world as we know it changed forever....

There isn’t traditional or digital PR, there’s just PR

By Efe Obiomah Last week, I read two Instagram posts, back-to-back, about a well-known...

Five common mistakes marketers make in attributing conversions

Marketers know that a customer's journey from their first exposure to the brand to...